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_cl0se_ab0ut_services_portfoli0:Design and DesireJoanne Hynes2020 VisionBalabanov TributeVoyeurEverything Is DifferentZDDZMuseum of CosmonauticsNike
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Nike – Chrome Blush Accessories

_we created a range of custom accessories to complement the launch of Nike’s Chrome Blush Air Max release.

_drawing from climbing equipment and urban industrial materials, we partnered with Spanset—UK leaders in mountaineering gear — to ensure function met aesthetic. The collection celebrated both innovation and subcultural reference points within urban environments.

_client: Nike

_location: Moscow

_services: Concept development · Production · Product design

_client: Nike

_location: Moscow

_services: Concept development · Production · Product design

Design
and Desire

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_who we are
_as practicing designers, artists, and educators, we don’t just strategise from behind the screen, our own creative work shapes how we help you build bold strategies, communicate new ideas and create projects that resonate.
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_progressive creativity — an evolving and dynamic process of comprehension, understanding, synthesis and expression.
_David Po0le

_has worked across Fashion, Design, Art, and Education industries for over 30 years, with extensive experience in education, designing and delivering a range of fashion and communication programs.

_he has collaborated with prestigious clients such as the V&A and the Barbican, and he developed the curriculum for the Fashion & Communication program at Middlesex University in London, where he also taught across other programs in Europe for 20 years.

_David continues to serve as a fashion consultant, designer, and project developer across these industries. Based in Brussels, his work is distinguished by its diverse approaches and his ability to cross-pollinate ideas.

>> David's instagram
_Dasha Selyan0va

_works across Fashion Design, consultancy, and lecturing. She founded her own fashion label, ZDDZ, which retailed across Europe, Asia, and Russia, and collaborated on commissioned projects with clients such as Nike and PepsiCo.

_through these experiences, Dasha developed a deep interest in the semiotics of fashion marketing and the anthropological aspects of consumer behavior and habits. Her projects explore the intersections of fashion, youth, reality representation, and fashion communication.

_Dasha holds an MSc in Marketing and Consumer Behaviour from Goldsmiths, University of London, and is based in London.

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_curati0n

_from early-stage concept development to fully produced outcomes, we can offer end-to-end creative support. With decades of experience across design, education, and culture, we bridge strategy and creativity—bringing fresh perspective to both emerging and established voices.

_cultural partnerships & brand activiati0ns

_we connect with brands, organisations, and cultural institutions to create projects that spark connection and leave a lasting impact. From one of events and showcases to installations and creative platforms, we bring the right people together to produce work that’s bold, impactful, and built to resonate.

_design c0llab0rati0n

_we craft immersive narratives through product and clothing design, expanding the scope and impact of each project. With a deep interest in the broader language of fashion and extensive design experience, we translate promotional concepts into wearable brand experiences.

_creative supp0rt

_as creative mentors, we bring years of experience to the table, having guided students, designers, and brands. We offer fresh, strategic perspectives that elevate your ideas, helping you shape and tell your story with impact. Whether you're refining a concept, launching something new, or reimagining an existing project, we provide the insight and expertise to make it happen.

_brand strategy

_we dive deep to uncover what makes your brand not just unique, but truly relevant. By examining its core proposition and connecting the dots in fresh, unexpected ways, we create powerful, long-term narratives that endure. Through insightful questions and in-depth consumer research, we shape strategies that don’t just react to trends but anticipate the future, helping your brand stand strong in a rapidly evolving landscape.

_ab0ut
_cl0se
_curati0n
_from early-stage concept development to fully produced outcomes, we can offer end-to-end creative support. With decades of experience across design, education, and culture, we bridge strategy and creativity—bringing fresh perspective to both emerging and established voices.
_cultural partnerships & brand activiati0ns
_we connect with brands, organisations, and cultural institutions to create projects that spark connection and leave a lasting impact. From one of events and showcases to installations and creative platforms, we bring the right people together to produce work that’s bold, impactful, and built to resonate.
_design c0llab0rati0n
_we craft immersive narratives through product and clothing design, expanding the scope and impact of each project. With a deep interest in the broader language of fashion and extensive design experience, we translate promotional concepts into wearable brand experiences.
_creative supp0rt
_as creative mentors, we bring years of experience to the table, having guided students, designers, and brands. We offer fresh, strategic perspectives that elevate your ideas, helping you shape and tell your story with impact. Whether you're refining a concept, launching something new, or reimagining an existing project, we provide the insight and expertise to make it happen.
_brand strategy
_we dive deep to uncover what makes your brand not just unique, but truly relevant. By examining its core proposition and connecting the dots in fresh, unexpected ways, we create powerful, long-term narratives that endure. Through insightful questions and in-depth consumer research, we shape strategies that don’t just react to trends but anticipate the future, helping your brand stand strong in a rapidly evolving landscape.
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