ZDDZ
CONCEPT DEVELOPMENT,
CASTING &
PRODUCTION.
CLIENT: ZDDZ
DATE: DECEMBER 2017
LOCATION: LONDON, UK/MOSCOW, RUSSIA/NEW YORK, USA
BRIEF: A project to promote the AW18 collection for ZDDZ. ZDDZ is a fashion brand based between Moscow and London whose narrative focuses on questions of identity and belonging, communities and cultural/sociological movements.
PROCESS: We extended the collection themes to produce a film in collaboration with film director Jovan Todorovic to explore the current generation’s relationship with their phones and social media. We produced a small piece of visual anthropological research in which we interviewed 5 young people from different cities (New York, Moscow, Belgrade and London) and each story creates a thought provoking tapestry of concerns, hopes and dreams we all could relate to.
The film was also included in the programme of Be In Open Films 2019.
SUPPORTED by: Dazed&Confused