CLIENT: Joanne Hynes
LOCATION: Dublin, Ireland.
BRIEF: Irish designer Joanne Hynes produces an exclusive collection for one of Ireland's largest retailers, Dunnes stores. We work with Joanne on brand strategy and creative consultancy to develop a message that connects to the customer and is intuitive to the designers DNA.
PROCESS: We have focused the brand's design message on creative process and craftsmanship. Joanne Hynes has a very specific, eclectic, and artisanal approach at the heart of her product. Creating a map of dialogue and product identity has allowed the designer to have an intuitive and engaged conversation with customers, building a sense of shared experience in the brand.