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CLIENT: Kosmo


DATE: April 2021


LOCATION: Moscow



BRIEF

Design a range to celebrate 60 years since Yurii Gagarin travelled to space to promote the event and raise the awareness of the history and legacy amongst younger audiences.

PROCESS

We collaborated with the graphic design agency Viuga and Fashion brand ZDDZto develop the concept and promotional range for the event.  We worked with the idea of a ‘first’ experience, or something being the first time, such as seeing the sun rise over the earth's horizon, or just imagining that experience, that is tangible to everyone.

The range was presented as a part of an exhibition at the Museum of Cosmonautics in Moscow and also sold in selected retail spaces.


“I guess the first time will always leave an impression, like what went before can never exist again because of this, I will try to hold onto that feeling forever....”

Extract from script for promotional video for the FIRST range.

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